How Shape And Colour Work With The Success Of A Wearable Device

There is an ongoing trend of wearable devices with the emergent use of smart watches, smart eyewear as well as smart textile, organic user interfaces in the very near future. There is argument toward the new technology phenomenon that style and hardware design have nothing to do with a good wearable devices. For some people, they just need the new technology devices to work well as they are promised. However, according to the contrary scenario of the two technology giants ‘products Apple watch and Google glass, their sales at the moment revealed that the variability in shape and colour or design play a very important part in the success of a wearable device.
There is always a big difference between the way people wear things on their body and inside their body. Wearable device is not an exception. Starting from the point that we often wear clothes, watches, bags, necklaces and so on in an extremely different way because of the fashion taste or distinguish desire. Therefore, the variety in design and colour brings consumers excitement to not take off the device which originally encourage people to wear as much as possible. Apple is always sensitive to market demand as they understand and offer exactly what consumers expect to own. With the various fancy choices in colour, Apple watch successfully persuades customers to own rather a new and modern lifestyle than a tracking device.

Not only Apple but also Misfit and Jawbone does a great job with offering different colour for products.
Besides, the flexibility in shape is a plus for wearable devices to create a comfortable feeling for wearers to wear it all the day and night. Additionally it is also very important to provide different shapes according to different purposes that users wish to have with their devices. For example, with a smart watch which can track activity, work out as well as monitor sleep might fail to meet the expectation of people who is interested in sleep monitoring because smart watch is too big for a good sleep. In contrast, it will also disappoint people who love work out due to short battery life, sensors trade-off or size. Understanding the market, Fitbit offers various shapes for their products with different purposes such as Zip for activities tracker, One – a smart watch for activities tracker with sleep monitoring, Flex for activities and sleep tracker or Surge – a multi-functional smart watch.

In addition, Misfit also succeeds in the flexibility in shape for the products. With a very thin, light round tracker, users can easily combine it with a wristband, a necklace or even clip it to clothing, on the shoes or even loop it onto the key chain for any purposes.

The more various in choice of design, colour or shape of wearable devices, the more personal in experience they bring to users. It cannot be denied that people will buy a wearable device because of the coolness of tech. However, wearables are not only tech devices but will they also fashion our future. Thus, the convergence of good technology with good design strike a balance between the quick obsolescence and mass market targeting of wearables.

from Wearable Technologies http://ift.tt/21cx1bZ