That will be in three words the conclusion at Baselworld 2016. The first day of the Baselworld fair that goes for an entire week! 17th until 24th of March, left us with lots of press conferences and many announcements.
First of all let’s go far away from Switzerland to arrive in Japan where the company Veldt has nicely put together a smartwatch. The Serendipity is a watch that you can customize from the Veldt life assist app. Two of the most frequented functions can be assigned to the two buttons on the watch for quicker actions. The sensors on the watch can track your daily activity level and sleep patterns. But not only that, the LEDs on the analog face and a small screen will light up in different colors depending on to whom you assigned the color. Up to 5 contacts will make your watch bling and also check whether at certain times of the day you will need to use an umbrella! A collaboration with Kyoto Denim (brand with kimono dyeing history) will make your smart piece unique!


Tissot is also joining the Smartwatch game by adding some special features. The Tissot Smart Touch is….Solar powered! And you couldn’t believe there is a smartwatch that doesn’t need to be plugged-in to charge it eh! The Tissot watch is made for the adventurous out there, it acts as a compass when you need it, as a weather forecast, as a “mother” telling you where are your belonging (find-it function) , altimeter, GPS and air quality. The watch is not out yet and it is expected to be available in 2017. Still a long wait until we see a watch that works only with solar energy and capable of doing all of the functions mentioned above.


Samsung was somehow present at Baselworld by the hand of de Grisogono, their partner in “crime”. Samsung puts the tech and the Swiss brand the extra bling. The Samsung Gear S2 by de Grisogono is a limited edition with the bezel and push buttons in gold, 56 white diamonds on the turning bezel , 28 black diamonds on the top bezel and 43 black diamonds on the sides. No jokes about the extra bling bling I was talking about at the beginning.

Guess was also at Baselworld with their Guess Connect watch in collaboration with Martian watches. Even when Guess Connect is not new on the market what it is new is the spring colors they will launch this April. For ladies, a 41mm case will be available in a combination of silver and sky blue. The top ring is adorned with light blue crystals and sits on top of a silver case with a textured genuine leather sky blue band. For men, the 45mm case will be available in a sophisticated, yet sporty black and silver silhouette with silicone strap and pop of color with a red second hand. The features of the watch go from making and receiving calls, interact with Siri, receive notifications, saying goodbye to selfie sticks with its camera control and find your phone. The watch is both IOS & Android compatible.

Mondaine upgraded its game as well. Smartwatch+smart payment = win win! The new Mondaine’s PayChip smartwatch puts the chip in the strap of the watch in a “hidden pocket” on the back of the Helvetica watch. In partnership with Cembra Money Bank of Switzerland they will soon start shipping it. For outside Switzerland we will still need to wait until further partnerships are made. To refresh the memory of those who can’t remember what the Helvetica watch does, it tracks your activity, your sleep and gets active alerts.


Let’s forget about the bling and the Swiss style to focus a little bit on useful smartwatches for adventurous people. Casio made a strong, unbreakable and light watch. For fishing, cycling or trekking. Yes I said fishing. The Casio Smart Outdoor Watch works with Android wear and with its dual-layer display structure (monochrome LCD and color LCD) you can have a neat view of your watch even with bright light. It is water resistant and tested by the U.S Department of Defense. Download as many apps as you want like google maps and have a live GPS on your watch. The Tool button gives access to changes in phenomenon, speed, distance, elapsed time and changes in atmospheric pressure. The moment Setter are reminders of important information based on preset conditions during activities (like the best fishing time).


Nixon secretly kept it most newly watch The Mission! Android wear, up to 10 ATM water resistant and also with the new Qualcomm Snapdragon 2100 processor built specifically for wearables. For snowboarding or surfing, following the Nixon lifestyle philosophy it is as well a very hard and resistant watch. It comes with 2 apps. The Mission app to see real-time surf and snow conditions, and the Trace app featuring built-in sensors and GPS for pro-level surf and snow activity tracking. We say let’s catch some waves to Nixon!


More secrecy is what the Swedish company Anima has cooking in the oven. The young company says that now is the right moment to enter the smartwatch market. We will need to wait until the second half of 2016 to see what it is what they have going on…
Fossil was not at Baselworld, why be there when you can have your own event in your own store? The launching of the new wearable line from Fossil attracted many looks and many people. Nice designs and a lot of watches, which build in a host of smart features like fitness tracking with goal progress displayed on a second dial on the watch face. You will be notified about calls and messages from specific contacts on the watch, a similar feature like the Serendipity watch from Veldt. There are four ‘ranges’ , the Fossil Q Mate, Fossil Q Crewmaster, Fossil Q Gazer and the Fossil Q Tailor.
Victorinox was also at Baselworld, while we thought we could have a sneak peek of their smartwatch in partnership with Acer we were told that plans have been postponed due to the need of improvement of the watch.
Tag Heuer was once again attracting all the looks with their big and modern booth with a Redbull formula1 car hanging and the connected watch. In a press conference Jean-Claude Biver (CEO of Tag Heuer) stated that from the 20.000 smart pieces they ordered since they launched the smartwatch all of them are gone now. 60.000 pieces is the next goal which will start shipping in April. This means that the Tag Heuer Connected watch is a total success for the company.


Frederique Constant also had a press conference on the 17th in front of their booth. Peter Stas the CEO of the company explained and showcased the Horological Smartwatch powered by MotionX and introducing an updated version of its innovative timepiece for Baselworld. Indeed, in addition to its activity and sleep monitoring functions, the brand is adding a worldtimer function to its Horological Smartwatch.

Movado was another brand which was a bit disappointing since they didn’t have on-site their Movado Bold Motion smartwatch (in collaboration with HP). It is said that the American watchmaker is planning to give a host of its brands a smart makeover which includes Tommy Hilfiger, Coach, Hugo Boss, Lacoste, Juicy Couture and Scuderia Ferrari teaming up again with HP for the software and tech part.
Swarovski added an extra bling as well at the fair. Its round booth and its exclusive pieces mixed up with the Misfit Shine collaboration with Swarovski. The activity tracker was as well there.

Michael Kors as part of the Fossil Group and its promise of launching wearables for 8 of its brands in 2016, also launched a smartwatch! The Michael Kors Access Android Wear smartwatch line has just been detailed. One’s a gold affair with jewels on the straps and one’s a black rubber affair with a more defined bezel and larger lugs.
2015 was for Baselworld the start of an era where fashion and tech collide. Followed by 2016 where we can see that many brands have joined the smartwatch race. For the rest of the companies when you ask them about smartwatches their answer is clear: 2017. So we will need more days at Baselworld and to wait to see what 2017 will bring in terms of bling, tech and watches.
from Wearable Technologies http://ift.tt/22sshOV